MI Group Podcast – Sales Boost – Prices rising? It’s time to sell value

Part 1 of 2 Podcasts with our German Managing Director Matthias Huckemann: With prices on the rise across a broad range of industries, how can a value based selling approach help to overcome customer reluctance? In the first of 2 podcasts, we speak to industry expert Matthias Huckemann about this most business-critical of issues.