MI Group Podcast – Sales Boost – Think global, sell local

Part 2 of 2 Podcasts with our German Managing Director Matthias Huckemann: In an increasingly globalised economy, how much should we customise our value based selling approach to acknowledge regional variations? In the second of our podcast series we speak again to industry expert Matthias Huckemann to find out.

We take a closer look at what sellers need to focus on in order to successfully sell in economic challenging times.
Mercuri International Whitepaper – How to successfully implement pricing initiatives in economically challenging times